The Malaysia Automotive Institute (MAI) announced today that the theme “Smart, Safe and Sustainable Mobility” has been identified for the Kuala Lumpur International Automotive Symposium (KLIAS), which will be held in conjunction with the upcoming Malaysia Autoshow 2017 in November.
This symposium, which is being held for the first time, is organised by MAI, and centres around promoting Malaysia as the regional hub for Energy Efficient Vehicles (EEV). In addition to the symposium, the Malaysia Autoshow 2017 will see several other firsts. It’s the maiden occasion for the Malaysia Agro Exposition Park Serdang (MAEPS) as the hosting venue for the autoshow.
MAEPS is the largest show venue in Malaysia and was chosen as a result of the Autoshow’s increasing popularity among the public, drawing more visitors each year, thus outgrowing the capacity of the former venue. Furthermore, the MAI Car of the Year awards will be presented before the show. Winners from over 30 categories will be announced on 8 November 2017, the night before the Autoshow is officially opened to the public.
This announcement is anticipated to assist car buyers in choosing their next drive. Also for the first time, the nominees for Car of the Year is open to all new cars that are sold by brand owners or their franchise owners. This dramatically expands the eligibility compared to previous years where only new cars launched during the year were considered for nomination.
“We are fine tuning our preparations for the Malaysia Autoshow 2017,” said Dato’ Madani Sahari, (above) Chief Executive Officer of MAI. “More than 80% of the exhibition space has been sold and the majority of the mass market brands will be participating. Outdoor activities such as off-roading will be held, including the first Kart Slalom in the country. Other events are being finalised and will be announced closer to the show,” he added.
Malaysia is set to witness its first ever Kart Slalom series. This is a new category introduced by the International Karting Commission of the Federation Internationale de l’Automobile (FIA) and is designed for people who have never competed in motorsports before. To make the autoshow even more enticing for visitors, one lucky visitor will stand a chance to drive away with a brand new car. A Peugeot 208 PureTech (above) worth RM89,888 will be up for grabs. All one has to do to be eligible to win the car is download the Malaysian Autoshow mobile app.
The Malaysian Autoshow mobile app will be available for download closer to show dates, on both iOS App Store and Google Play for Android. Besides allowing visitors to be in the running to win the Peugeot 208 PureTech, users will be able to request for test drives of their favourite cars at the event and vote for the People’s Choice Car of the Year Award. The app will also provide push notifications to visitors, information on exhibitors, as well as directions on getting to the venue.
A number of exhibitors have already confirmed their attendance. Among them being Proton, Perodua, Toyota, Honda, Nissan, Mazda, Subaru, Hyundai, KIA, BMW, Volvo, Peugeot, Renault, and Land Rover.
For more info, log in to www.autoshow.com.my for the latest
updates on the Malaysia Autoshow 2017 activities.
