Lexus Europe has collaboration with Hollywood actor and producer, Jude Law, to launch ‘The Life RX’, a campaign to amplify the qualities of the new luxury SUV, the 2016 Lexus RX.
The ad depicts a hotel valet who is given the keys to Jude Law’s sharply styled RX and takes the car on an extraordinary and fast-paced journey. Filmed from a first-person perspective, it catapults the audience into an exciting and luxurious new world. When the wayward valet returns, Law emerges to retrieve the keys and get into his Lexus. He immediately senses something is not quite right and, with a knowing look, drives off into the distance, leaving the valet behind with the memory of having experienced ‘The Life RX’ for just a short while.
Jude Law said, “I love driving and the escapism that comes with it. The concept of ‘The Life RX’ is such an interesting one, as it’s true that the right car can give you the keys to an extraordinary experience. The team at Lexus envisioned bringing something to life that was immersive and included everyone on the journey, and this was something I was keen to explore.”
Don’t forget to watch the video below!
https://www.youtube.com/watch?v=12boP35oDbg
