Bayern Munich names Goodyear a platinum partner

Goodyear and FC Bayern Munich will enter into a platinum sponsoring partnership starting January 1, 2016. The multi-year agreement includes perimeter advertising at all Bundesliga home games and a range of other advertising rights.

Jürgen Titz, Goodyear’s Managing Director responsible for Germany, Austria and Switzerland, said, “Bayern Munich is an ideal partner for further raising the profile of our premium brand, and going forward, this partnership will play a key role in Goodyear’s brand strategy with integrated marketing and sales communications tailored to our consumers and customers.”

Football stars including Philipp Lahm, Franck Ribéry, Thomas Müller and Manuel Neuer can experience the outstanding quality of Goodyear’s products for themselves – in two ways. Several players’ private cars – and the team’s bus – have already been equipped with Goodyear’s tyres.

Goodyear entered into the partnership with its global market in mind. As Darren Wells, President of The Goodyear Tire & Rubber Company’s Europe, Middle East, and Africa business unit, said, “Bayern Munich and Goodyear both have a strong international focus. The games are broadcast across the world, and the team has more than 400 million fans on all continents. Both of us have highly positive reputations that transcend borders.”

Karl-Heinz Rummenigge, Executive Board Chairman of the football club commented, “We are very pleased to team up Goodyear, a leading international company. Goodyear is a premium tyre manufacturer committed to the highest quality, and we are very pleased that they are joining the Bayern Munich family.”