I once covered about this startup where it’s aim was to modernise busses and of course offer a better and luxurious services to customers. Sadly the company has officially gone bankrupt.
Leap Transit offered a bus service where people could track where each bus is so that they can plan their routes as well as pre-order drinks from their smartphones. Since the company has gone bankrupt, it does show that perhaps mass transit is indeed a tough nut to crack and why companies spend millions planning routes and make their fleet a little more efficient.
Perhaps this business plan could have worked elsewhere but amidst the city of Silicon Valley it seems the tech savvy folks of SF doesn’t seem to think that Leap would be the future of busses.