BMW Group Malaysia has introduced an interactive YouTube video campaign entitled “Change: It’s In Your Hands” as a part of its BMW Safety 360º Program.
According to Mr. Alan Harris, Managing Director and CEO of BMW Group Malaysia the focus of the BMW Safety 360º Program is to create awareness, conversation and action on the need for road users in Malaysia to practice better road etiquette and behaviour to ensure their safety on the road.
“As Malaysians celebrate the Hari Raya holiday season, we want to address the importance of the safety of our children in our vehicles, an issue that is very important and relevant in light of what has been happening on Malaysian roads over the last few months,” Mr. Alan Harris further adds.
Directed by BMW Shorties 2014 finalist, Leroy Low Tiong Lim who co-directed the short film “Adunan” for the competition last year, the interactive video allow viewers to experience the story from a parent point of view and make decisions on the appropriate use of a child’s safety restraint as well as simple actions such as using a mobile phone while driving; all of which will lead to different outcomes and eventually conveying the message of prioritizing responsible child safety practices to keep their children protected.
Are you making the right decisions when it comes to the safety of your child when on the road? Find out by watching the interactive YouTube video below:
