BMW Group Malaysia continues to grow in the luxury car segment where it delivered a total of 4,274 vehicles to its customers comprising of 3,724 BMW, 296 MINI and 254 BMW Motorrads on the first half of 2014.
This equals to an increase of 13% in comparison to the same period in 2013 where the premium carmaker delivered 3,795 vehicles. The sales growth of the BMW brand in Malaysia was primarily driven by an increase in sales of the BMW 3 Series and the BMW 5 Series which have consistently remained as the company’s best-sellers. In June 2014 alone, sales of the BMW 3 Series increased by 29% with a total of 328 units delivered while 115 units of the BMW 5 Series were delivered, charting a 50% increase as compared to the same period in 2013.
Additionally, newly introduced BMW, MINI and BMW Motorrad vehicles in the first half of 2014 comprising the all-new BMW X5, the all-new BMW 2 Series Coupé, the all-new BMW 4 Series Convertible, the all-new BMW 420i Coupé, the all-new BMW M3 Sedan and the all-new BMW M4 Coupé as well as the new third generation MINI and the BMW R nineT, BMW S 1000 R, BMW R 1200 GS Adventure, BMW K 1600 GTL Exclusive and the BMW R1200 RT motorcycles were also key contributors to the strong sales performance of BMW Group Malaysia.
According to Dr. Gerhard Pils, Chief Executive Officer of BMW Group Malaysia, “Our robust sales performance is a testament to the continued and growing support of our BMW customers in Malaysia, a performance which has once again allowed BMW Group Malaysia to emerge as number one in the country’s premium automotive segment. I would like to thank our valued customers for their unremitting support and promise that we will continue to our very best to deliver the ultimate premium experience that can only be expected when owning a vehicle from the BMW Group. We are also confident of being able to continue to win over our BMW customers with additional exciting new vehicles in the remainder of the year, and all of us at BMW are committed to making 2014 our best performing year yet.”
Earlier this year, BMW Group Malaysia also introduced the all-new BMW 3 Series Gran Turismo as the 14th BMW variant to be locally assembled in the country, further demonstrating the premium carmaker’s commitment to continue its investment in the country.
“Malaysia has been a hub and a home for the BMW Group in the region for over a decade now and we are constantly seeking synergies with the Malaysian government to further optimise the delivery of premium vehicles to customers throughout the country as well as enable Malaysia to be a competitive player in the automotive industry in the region. We aim to continue our positive working relationship with the Malaysian government to further grow our strong portfolio of locally assembled premium vehicles to allow more customers in Malaysia to enjoy the premium ownership experience of a BMW vehicle.” said Dr. Pils.
