BMW Group AG has recently announced the appointment of Mr. Alan Harris (picture above on the right) as the new Managing Director to oversee its operations in Malaysia to replace Dr. Gerhard Pils (picture above on the left).
Set to begin on 1st August 2014, Mr. Harris’ appointment is in preparation of the retirement of current Managing Director, Dr. Gerhard Pils who over the past two years has made tremendous strides in further strengthening BMW Group Malaysia’s network of dealerships, allowing the premium automotive company to achieve the leading position in the premium segment of the Malaysian automotive industry as well as significantly enhance its support for customers throughout the country.
With 27 years’ experience with the BMW Group, Mr. Harris possesses an extensive international background working with the company’s offices in his native England, Singapore, Australia and North America prior to serving as Managing Director of BMW Group’s Regional Office responsible for Eastern Europe, Africa and Caribbean importer markets, and most recently as President and CEO of BMW Japan. Moving forward Mr. Harris will be applying his wealth of experience working with dynamic growth markets to further solidify BMW Group Malaysia’s pole position in the premium automotive segment and to identify new opportunities for growth as the country moves towards establishing itself as a truly viable hub for the assembly and manufacture of Advanced Automotive Technology.
Mr. Alan Harris, said, “It is a privilege to have the opportunity to steer BMW Group Malaysia at this wonderful juncture of the company’s history here in the country. With our strong network of dealerships, comprehensive range of BMW, MINI and Motorrad product offerings, not to mention the unrivalled support of our valued BMW customers and fans alike, I am confident that Malaysia will continue to demonstrate its strength and value to the BMW Group like never before.”
