Kenanga Investment Bank Berhad has announced the return of the KenTrade Trading Challenge by Kenanga. This contest is aimed to create awareness and educate people on share trading and the market.
Datuk Chay Wai Leong, Group Managing Director of K&N Kenanga Holdings Berhad said, “The KenTrade Trading Challenge II will be quite interesting this year given the current market climate. The investment strategy executed will be very important in order for portfolio growth to be substantial and to yield a higher portfolio growth. An added benefit to the KenTrade Trading Challenge is the opportunity for new investors to test trading strategies digitally using virtual cash.”
“Testament to the success of last year’s KenTrade Trading Challenge was the return of its sponsors complemented with the introduction of three new sponsors. The response from the public at large reaffirmed our commitment that this was the right way to create interest in share trading. Last year Kenanga received more than 12,000 entries, exceeding our initial target. This year, KenTrade Trading Challenge II received almost 14,000 entries and the number continues to grow,” he added.
Dato’ Tajuddin Atan, CEO of Bursa Malaysia Berhad said, “I commend Kenanga on the hosting of the KenTrade Trading Challenge and their efforts in drawing new investors into the capital market. Now in its second year, the Kentrade Trading Challenge shows that gamification is indeed a useful method to engage with different segments and make share trading even more appealing. Initiatives such as this are unique in that they give investors the experience of trading without investing real money, promoting financial education in a risk-free environment. I look forward to further initiatives from Kenanga and our other brokers in the near future.”
Participants of the KenTrade Trading Challenge will be given RM1 million in virtual money to trade from 1 to 31 October 2015. Participants can opt to participate in the student or public category and will be tasked to perform a minimum of five buy or sell transactions as well as trade at least three different counters listed on Bursa Malaysia during the Challenge period.
The top 10 participants from their respective category will then take the Face Off Challenge and compete for the grand prize of a Volkswagen Beetle 1.2 TSI worth RM135,888. The Face Off Challenge will be held at Bursa Malaysia’s Listing Gallery on 9 November 2015 and will run for an intensive four hours.
Participants can also win weekly prizes ranging from electronic devices to cash vouchers. Weekly winners are selected based on percentage portfolio growth for the week. There will be no repeat winners for the Weekly Challenge, which allows for more winners during the Challenge.
