To commemorate their 1 millionth production Porsche 911, Porsche has decided to show how over the years, 7 generations of Porsche 911 has evolved. What we can see is that over the years, the 911 has increased in size. Probably due to safety requirements and the evolution of how the cars are built.
But what we can see over so many decades is that the distinct shape of the 911 stays remarkably identifiable. Some may call it lazy design but some call it heritage.