Honda has kicked off a new brand marketing campaign called “Racing at Heart,” linking the automaker’s diverse, high-performance motorsports program to production vehicles including the new Civic Type R, Civic Si and Ridgeline.
The video above highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing – demonstrating how the brand’s deep roots in competition inspire the engineering of the Honda vehicles available to its customers.
The campaign delivers the message that – from the racetrack to the road – racing is at the heart of every Honda vehicle, starting with its engine.
“Racing is a core part of Honda DNA and for over 60 years the new technologies and challenging spirit we gain on the track translates into the high level of performance in the vehicles we make for our customers,” said Susie Rossick, Assistant Vice President, Honda Marketing.
Source: Honda
