Jaguar has recently announced that British football icon, David Beckham will be joining Jaguar as a brand ambassador for China. The former England and Manchester United ace will be staring in a series of print adverts and TV commercials exclusively in China.
On the start of this new partnership, David commented, “I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British. I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship. It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”
David’s role will initially see him feature alongside the new Jaguar F-Type Coupé. It is dynamically capable, performance-focused, production Jaguar ever made and is powered by a 550PS and 680Nm 5.0-litre V8 supercharged engine. Well, having Beckham alongside the F-Type will be a challenging task indeed because both of them look too damn sexy! David’s role will evolve and will see him feature in many Jaguar brand and product communication campaigns in the coming years, including those for the Jaguar XJ, the company’s award winning large luxury sedan.
