Following a successful year during which they expanded their product lineup, Mercedes-AMG has reached a milestone in its global strategy with the opening of their first stand-alone AMG showroom in Tokyo.
The Centre is located in a popular residential area in Tokyo’s Setagaya district, and is an advancement of the existing shop-in-shop system. Since 2008, the company has opened more than 400 AMG Performance Centers located in 40 countries worldwide however, unlike in the past, the location in Tokyo Setagaya is not integrated as a shop-in-shop into a Mercedes-Benz dealership, but is based on the stand-alone concept. The new 2-story AMG showroom is exclusively dedicated for the AMG performance brand.
The focus of the opening is on the Mercedes-AMG GT R, with which the sports car and performance brand most recently expanded its product line-up at the upper end of the range. Unveiled at the Goodwood Festival of Speed last year, the Mercedes-AMG GT R is powered by a 4.0-liter twin-turbo V8 engine that delivers a total output of 577hp and 700 Nm of torque, helping it go from 0 to 100 km/h in just 3.6 seconds, and up to a top speed of 318 km/h.
“Based on the strategic expansion of the product range, we have vigorously pushed ahead with the advancement of the AMG Performance Centers in the last three years. We create an approachable brand experience and establish a link to our motorsport DNA in the 400 retail outlets around the world. The new dedicated store in Tokyo forms the pinnacle of the dealer network and defines the next stage of our sales initiative. With it, we ensure exclusive and competent care for existing and potential AMG customers at the point of sale. The store serves as a role model for future stand-alone projects in other major cities, which are already on the drawing board. Another dedicated store will open in Sydney before the year 2017 is out”, says Tobias Moers, Chairman of the Board of Management of Mercedes‑AMG GmbH.
At the newstand-alone showroom, customers and prospects can learn about the latest AMG Performance models and their technological features, the AMG Driving Academy, the AMG Collection, and the involvement of AMG in motorsport on two storeys with a total area of almost 1000 square metres.
The new retail outlet features lounges, a boutique, motorsport exhibits, and consultation areas. The vehicle hand-over area is integrated into the showroom and can be flexibly separated to provide customer privacy if needed.
The showroom also features state-of-the-art video and audio technology where customers can configure Mercedes-AMG vehicles to their personal preferences, while a sound counter lets them experience different engine sounds.
Besides Tokyo, the company is set to launch its second dedicated showroom later this year, in Sydney, Australia.
