Mercedes-Benz Malaysia (MBM) rounded up yet another record quarter with a solid performance across the board.
For the 3rd quarter of 2016, MBM extended the lead as the No. 1 Premium Brand in the Malaysian automotive market by recording further growth in sales and customer deliveries. The increase in investments of MBM’s local assembly, continuous enhancements of the Mercedes-Benz premium service and customer experience combined with a superior product portfolio were the key success factors.
According to Vice President Sales and Marketing, Passenger Cars, Mr Mark Raine, “In the first 9 months of 2016, MBM recorded 9,047 vehicles delivered to customers, which represents a 10% growth compared to the same period last year. Further extending our market share to 2.4%.”
This year only MBM has launched 10 new Mercedes-Benz models, that consist of the new E-Class; Mercedes-Benz SUVs; Mercedes-Benz C-Coupe, SLC and C-Class Cabriolet. The most recent model launched was the 3rd locally assembled hybrid vehicle by Mercedes-Benz, the C350e which further extends MBM’s EEV offensive strategy.
The locally produced limousines and compact models contributed the biggest percentage of the company’s sales for the first 9 months of 2016 with 6,017 and 1,851 units sold respectively.
The Mercedes-Benz C-Class topped the sales chart for MBM’s limousine models with 3,733 units sold, representing a 90% jump compared to the first 9 months of last year. The Mercedes Benz E- and S-Class recorded 1,463 and 821 units sold respectively.
The A-Class remained the most popular compact model preferred by the Malaysian market with 829 units sold, representing a 21% increase compared to the first 9 months of last year. The CLA and GLA, continued to contribute to the positive growth for MBM’s compact range with 480 units and 473 units sold respectively.
Following the overwhelming response for the Premium SUV range by Mercedes-Benz, the newly launched Mercedes-Benz GLE and GLC recorded an impressive 190 units and 964 units sold respectively in the first 9 months of 2016. The Mercedes-Benz Dream Cars rounded up MBM’s overall positive performance with 195 units sold in the 3rd quarter of 2016.
Driven by a growing demand for its vehicles, MBM increased its local production with a total of 6,424 vehicles produced for the first 9 months of 2016 (+15 %). MBM produces 8 Mercedes-Benz models locally, namely the Mercedes-Benz C180 Avantgarde, C200 Exclusive, C200 Avantgarde, C250 AMG, the new E-Class, S400h AMG, together with the recently launch first locally produced SUV, the GLC250 AMG, and the first locally produced plug-in hybrid, the Mercedes-Benz C350e. Moving forward, the newly completed MBM warehouse in Pekan is expected to further support MBM’s efforts to facilitate the growing demand for Mercedes-Benz vehicles.
