Isuzu M’sia Celebrates 1st Anniversary of its MU-X SUV with Fishing Fest!

One for the album

Isuzu Malaysia Sdn Bhd recently celebrated the first anniversary of its MU-X SUV in Malaysia with a Fishing Fest located at a fishing pond on Pulau Indah, Port Klang. More than 50 VIP guests; namely owners of the popular 7-seater SUV and their families, as well as media attended the first-ever fishing event.

Isuzu Malaysia Executive Director Hajime Machimura (above left, with Richard Ho who represented AF.com) said that the fun-filled outing was a unique way to thank customers for choosing the flagship lifestyle vehicle from Isuzu. It was also aimed at encouraging Isuzu MU-X owners to optimize their vehicles’ multi-capable functionality to enjoy the great outdoors.

“The Isuzu MU-X is an all-terrain vehicle that allows you enjoy an active lifestyle without restrictions of space, comfort, safety or fuel economy. As its tagline says, it is definitely ‘all set for more’. For the avid angler, it is the perfect vehicle to take off the beaten track for a spot of fishing,” he said.

Isuzu Malaysia Executive Director Hajime Machimura releasing a Tiger Gro...

At the Isuzu MU-X Fishing Fest, participants were able to experience the thrill of catching their own fish at the one-acre salt water pond stocked with more than three tonnes of siakap (barramundi), jenahak (golden snapper) and kerapu (grouper).

Richard Ho who represented AF.com with his first-catch of the day!

The Isuzu MU-X Fishing Fest offered 2 Grand Prizes comprising camping sets worth RM3,000 each from outdoor recreational specialist brand, Coleman.

The prize for the heaviest fish was won by Muhammad Nazirul Fikri bin Samsudin. The 27-year old from Sungai Buloh managed to hook up a 4.6kg Tiger Grouper just in time.

Azley Tsia and Mohammad Azran both caught 3 bulan fish each to be declared joint winners in the most number of fish caught category.

Isuzu MU-X owners and guests trying their luck at the Isuzu MU-X First A...

Owners present at the unique fishing event all expressed satisfaction with their Isuzu MU-X SUV. For Port Klang-based logistics business owner, Matthew Sunel Martin, 66, he remembered how good his father’s Isuzu Trooper was and was further inspired when his son bought an Isuzu D-Max pick-up.

“I already own 4 pick-up trucks of other makes and wanted a reliable diesel powered SUV. I decided on the Isuzu MU-X because of its proven diesel engine, spaciousness and comfort. Overall it is great value and perfect for my needs,” said the happy owner of a 2-month old Isuzu MU-X.

At the fishing event, Coleman also took the opportunity to inspire Isuzu MU-X owners to ‘own the weekend’ where 4 units of MU-X SUV becomes the main ‘models’ of  Coleman’s ‘glamping’ showcase that dispelled any doubts that camping could be comfortable and even luxurious.

Isuzu MU-X owners discovered that with the right combination of shelter, furniture and equipment, the possibilities were endless for some outdoor fun with their families and friends.

Isuzu Malaysia decided to celebrate the first anniversary of the launch ...

The Isuzu MU-X SUV is an all-terrain vehicle that is designed to carry 7 adults comfortably. It is aimed at those who want to enjoy their active lifestyles without restrictions of space, comfort, safety or fuel economy.

Using a platform based on the venerable Isuzu D-MAX, the Isuzu MU-X carries over many of the D-MAX’s strong traits including its robust ladder frame, versatile drivetrain and dynamic safety features.

Powered by the proven and highly fuel efficient 2.5-litre Variable Geometry System (VGS) diesel engine, the Isuzu MU-X presents drivers with a comfortable and smooth performance while the all-round coil spring suspension system features a double wishbone up front and a 5-link design in the rear, offering greater stability, comfort and handling.

Inside, the Isuzu MU-X’s intelligent space design creates a comfortable environment for everyone and everything. The back seats fold in a variety of configurations allowing owners to mix and match their space either for people or cargo. Overhead air-conditioning vents for all three rows of passengers ensures that everyone arrives fresh and ready for their next adventure.

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Available in both 4×4 or 4×2, the Isuzu MU-X boasts one of the highest levels of safety in its class. Featuring such electronic aids as Anti-lock brakes (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA), it also has Electronic Stability Control (ESC) and a Traction Control System (TCS) to keep you and your family safe on your journeys.

Featuring Isuzu’s intelligent Terrain Command four-wheel drive system, the 4×4 version uses a rotary dial mounted near the gear selector to allow drivers to quickly and safely change the driving modes between 2WD and 4WD according to the road conditions. This can be done at speeds up to 100km/h, ensuring that the Isuzu MU-X remains sure-footed and capable even when the road ends.

Isuzu is currently hosting a roadshow located at Centre Court Mid Valley Megamall, KL. This is your best chance to get an up close and personal look at the models offered by the Isuzu, especially the MU-X SUV!