Fiat has released two new videos of the 2017 124 Spider, marking its market introduction in the U.S.
The first commercial, titled “Free Like a Bird,” shows a bird’s-eye view of a couple traveling through the Italian mountains in an all-new 2017 Fiat 124 Spider. With a subtle nod to the car model’s heritage, a classic 1967 roadster passes by the all-new 2017 Fiat 124 Spider, before revealing the bird’s-eye footage is being filmed by an eagle.
The second commercial, called “No Blue Pill Needed”, tells a story of an an elderly gentleman who spies the all-new 2017 Fiat 124 Spider outside his window and uses it to race after finding his bottle of blue pills empty. Along the drive, set to the music “Papa Loves Mambo,” he discovers that his pills are no longer needed. He returns home to his wife and proudly announces that “we’re back” – a nod to the Fiat 124 Spider’s return to America.
The “No Blue Pill Needed” ad is a follow-up to the company’s award-winning “Blue Pill” spot featured during the 2015 Super Bowl telecast. The 60-second spot follows the epic journey of “The Fiat 500X Blue Pill” as it slips through the fingers of an amorous Italian, skipping across rooftops, down a drain pipe, bouncing off villa walls, pinging across café tables and eventually dropping into the open fuel tank of a Fiat 500. Given “The Fiat 500X Blue Pill,” the vehicle becomes a “bigger, more powerful and ready for action” 2016 Fiat 500X crossover.
You can check out all these videos on the YouTube link below!