BMW Group Malaysia today redefined the idea of modern luxury in the premium automotive segment with the introduction of their flagship model, the all-new BMW 7 Series.
Available in two variants; BMW 740Li and BMW 730Li, the all-new BMW 7 Series has grown to 5,238 millimetres over the previous generation 5,219 mm (+ 19mm) while other dimensions including the width, height and wheelbase remain essentially the same. This makes the all-new BMW 7 Series the largest series-produced car BMW has ever built.
Now in its 6th generation, the all-new BMW 7 Series is also BMW’s first car to make BMW EfficientDynamics visible. The Active Air Stream kidney grille featured at the front of the sedan is a visible air flap control which only opens when there is an increased cooling air requirement and will remain closed the rest of the time. This improves aerodynamics as well as gives the front end an even more eye-catching look due to the visibly increased number of bars in the large BMW kidney grille.
The new headlight units with a cut-off top edge and a flattened lower edge meanwhile extend up as far as the grille, while the familiar full-LED BMW twin circular headlights on the BMW 730Li is levelled off at its upper and lower edges, giving the car a purposeful and focused look. Adding to the many firsts in the luxury segment is the BMW Laser headlights, which can be identified by a central blue-tinted horizontal bar. The BMW Laser headlights has a range of 600 metres in high-beam mode – twice the range of LED headlights and it is only available in the BMW 740Li.
Further underlining the eye-catching and exclusive appearance of the BMW 740Li are 19-inch Double-Spoke light alloy wheels and 19-inch V-Spoke light alloy wheels for the BMW 730Li.
At launch, the BMW 7 Series is offered in two petrol choices; a 3.0-litre inline 6-cylinder and a 2.0-litre turbocharged petrol engine.
The latest-generation BMW TwinPower Turbo inline 6-cylinder 3-litre petrol engine generates a maximum output of 326hp and 450Nm of torque. When mated with an 8-speed Steptronic transmission, the BMW 740Li accelerates from 0 to 100 km/h in just 5.5 seconds. The average fuel consumption of the all-new BMW 740Li stands at 6.6L/ 100km with C02 emissions of 154 g/km.
The BMW 730Li also boast high dynamics and low fuel consumption. Powered by a BMW TwinPower Turbo inline 4-cylinder 2-litre petrol engine, this small but mighty engine delivers a powerful 258hp and 400Nm of torque. This allows it to accelerate from 0 to 100 km/h in just 6.3 seconds. The fuel consumption reading of the BMW 730Li stands at 5.8L/100km while C02 emissions level stand at 134g/km.
Beyond the new BMW TwinPower Turbo engine offering, the all-new BMW 7 Series also comprises of lightweight design and benefits from a new chassis with air suspension and new, highly advanced chassis control systems.
The all-new BMW 7 Series is the first car in its segment to feature Carbon-Fibre-Reinforced Plastic (CFRP), in addition to its intelligent mix of aluminium and high-strength steel components as well as its use of magnesium. This results in weight savings of up to 130kg over its predecessors. It’s bigger but lighter.
Inside the cabin, drivers can expect a whole new operating experience in the all-new BMW 7 Series, including a new steering wheel, new gear selector, new digital instrument cluster, new iDrive menu structure and screen layout, and most importantly, a new, extended iDrive operating concept. In addition to the classic operation via the iDrive Controller and a modified voice control system, it contains two new options for making vehicle operation more intuitive as well as easier and safer.
The first is a Touch Display for the on-board monitor, which features a 10.25-inch anti-dazzle, high-resolution monitor. With that, the BMW 7 Series can be operated via a smartphone or a tablet by simply tapping the desired function on the display.
The second is the BMW gesture control, an advanced new way of operating a vehicle. Also a first for production cars, drivers can access certain vehicle functions such as playback volume, accepting or refusing telephone calls by moving a finger or a hand. This functions via a 3D infrared camera placed in the vicinity of the front cabin light which scans the hand and recognises its motions.
Apart from that, the all-new BMW 7 Series comes equipped with Ambient Light design which also includes a Welcome Light Carpet for the area in front of the car doors. Rear seats passengers will benefit from automatic air conditioning with 4-zone control and electrically adjustable comfort rear seats with a massage function which includes the Vitality Programme. This allows rear seat passengers to engage in up to 8 different settings of active physical exercise for recuperation purposes.
Further to that is the BMW Touch Command control unit located in the rear centre console. It allows access to all comfort and entertainment functions via a removable 7-inch tablet that is connected to the vehicle systems.
That’s not all folks, to provide an even more luxurious and generous sense of space for the rear seat passengers, BMW has developed yet another segment’s first innovation called the panoramic Sky Lounge glass roof. This new feature includes an electric roller sunblind, a slide and tilt function for cabin ventilation and, as a new feature, an LED-based lighting installation comprised of over 15,000 lighting elements in the glass of the panoramic roof so rear passengers can enjoy a light-flooded cabin in the day and an impressive lighting installation at night.
BMW has gone to great lengths to insure that its newest 7 Series is as advanced, in terms of both luxury and technology, as possible. This also includes segment’s first BMW Display Key that displays various status data for the vehicle and enables operation of selected functions via the integrated Touch Display. Drivers can check the fill level of the fuel tank, the current vehicle range, the status of the central locking system, windows and glass roof, service prompts and the time of day, as well as activate the air conditioning and ventilation system within the vehicle.
Driving Assistant Plus expands the existing feature set for the new BMW 7 Series to include a steering and directional control assistant, a Lane Departure Warning Assistant with active side collision protection which detects vehicles in neighbouring lanes, rear collision prevention and cross-traffic warning at the front. The system now operates on all roads and at speeds of up to 210 km/h.
BMW Head-Up Display is now more advanced than ever. The display area is around 70% larger and now includes various additional functions including a 3D view of intersections. The display is also crisper than ever, for an unprecendented level of graphics quality.
Buyers of the BMW 740Li can choose from Black Sapphire, Cashmere Silver, Mineral White, Sophisto Grey and Imperial Blue with a range of Leather Nappa upholstery colour choices including Black, Canberra Beige, and Cognac.
Meanwhile, the BMW 730Li is available in Black Sapphire, Cashmere Silver, Mineral White, Sophisto Grey and Jatoba. The range of Leather Dakota upholstery colour choices include Black, Canberra Beige and Cognac.
In conjunction with BMW Group’s 100th Year Anniversary this year, BMW Group Malaysia introduces the all-new BMW 7 Series with an attractive offer which is limited to the cars registered within the year. The retail price (on the road, without insurance with BMW Malaysia’s latest 5-Years Unlimited Mileage Warranty and Free Scheduled Service Program) are:
The all-new BMW 730Li : RM 698,800.00
100th Year Anniversary Celebrations : RM 598,800.00
The all-new BMW 740Li : RM 888,800.00
100th Year Anniversary Celebrations : RM 788,800.00
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