Within 10 days of its official launch on 2 March 2017, Honda Malaysia has already achieved its one month booking target of 2,000 units for the new City.
The new City is the second model that was launched by Honda Malaysia this year following the launch of the BR-V. It continues the momentum of Honda sales and the company is confident in achieving its 100,000 units target for this year.
According to Honda Malaysia, the V variant is the most popular variant, leading the bookings at 44% followed by the E variant at 38%. The S variant which has the most additions in terms of new value-added features experienced more than a threefold jump in bookings to 18%, as compared to its previous 5% ratio. From the bookings, Lunar Silver Metallic colour is the most sought after by customers.
Honda Malaysia Managing Director and Chief Executive Officer, Katsuto Hayashi said, “We are grateful to Malaysians for welcoming yet another new model from Honda Malaysia. We will continue to deliver on our promise of delivering quality products with great value features to customers. At the same time, we are also reviewing our production at our Melaka plant to meet delivery timeline. Honda Malaysia is committed to bringing the Joy of Buying to all our City customers without compromising on quality.”
Honda Malaysia assures customers that they are working hard to deliver the new City to all the new owners and that stocks are available at the current booking pace. At the moment, there’s no waiting period for the purchase of the new City due to the available capacity of the 2 lines in the Honda Malaysia Pegoh factory.
Adding to the two successful launches, Honda Malaysia will be celebrating another milestone at the end of this month. In conjunction with the ceremony which will be announced later, the company is organising two campaigns to reward customers.
The “Best Time to Get Best Protection” campaign offers tint film, Ecotint RayBarrier Splendour at RM850 to all new and existing Honda owners from now until 29 March 2017*. All Honda customers will be able to stretch their Ringgit even further with an unbeatable 61% savings with 5 years warranty, a hefty discount of RM1,350 from the normal selling price of RM2,200. The new Ecotint RayBarrier Splendour has high heat rejection with Ultra 99.9% UV-A and UV-B protection. Manufactured using Advanced Nanotechnology from Sumitomo, Japan, the film offers unparalleled Glass Break Protection with Multi-Layer Film Lamination technology.
Apart from that, Honda Malaysia is also celebrating the achievements with “The Digital Treasure Hunt Wall Contest” which is open to all Malaysians**. From 16 March 2017 until 22 March 2017, you’ll stand a chance to win attractive prizes by visiting any of the 88 dealerships nationwide to take a selfie with the answer (jigsaw puzzle piece) to the question on Honda Malaysia Facebook and post it on the same Facebook wall.
These activities are in addition to Honda Malaysia rewarding customers and new City owners through the ongoing 3S (Sales, Service, Spare Parts) or Best Deals Promotion whereby Honda customers get to enjoy 2 years of free service (parts & labour) or cash option***. The 3S Promotion runs from 1 March 2017 to 30 April 2017.
For more information on the new City or to book a test drive, customers can visit any of the 88 authorised Honda dealers nationwide or visit www.honda.com.my.
*Further information available at all 88 dealerships
**Terms and conditions apply
***Details of the Promotion and terms and conditions are available on the Honda website at www.honda.com.my
