The new Audi A7 Sportback is a new style of Gran Turismo, offering systematic digitalization, a dynamic driving experience and a space concept that combines a wide range of customer requirements. The large four-door coupé is the essence of Audi’s new design language.
Progressive sportiness: the exterior design
The exterior design of the new A7 Sportback emphatically embodies Audi’s new, progressive design language focused on large surfaces, sharp edges and alternating light and shadows. The wide, low Singleframe grille and prominent air inlets express the dynamic character of the Gran Turismo at first glance. With the two optional headlight variants, twelve separate horizontal lighting strips create the lighting signature. Topping the line are the HD Matrix LED headlights with Audi laser light, which can be recognized by the blue marker in the reflector.
Viewed from the side, pronounced contours emphasize the large wheels –a reference to
Audi’s quattro genes. The sharply dropping roof line dominates the silhouette. The large
coupé is 4.97 meters (16.3 ft) long and 1.91 meters (6.3 ft) wide, but just 1.42 meters
(4.7 ft) high. Its rear is tapered like a yacht. A spoiler integrated into the long luggage
compartment lid extends electrically at 120 km/h (74.6 mph). A light strip connects the rear lights, whose outer rear lights comprise 13 segments each. When the doors are unlocked or closed, dynamic lighting animations in the rear lights and headlights showcase the Audi A7.
Reduction as a stylistic device: the interior design
The design language in the interior of the new Audi A7 Sportback is reduced and clean.
The horizontal lines and sleek instrument panel convey a feeling of airy spaciousness. The center console is inclined toward the driver and underscores the Gran Turismo’s sporty character. In the interior, the cockpit architecture and the MMI monitor merge to form a homogeneous surface. Most vehicle functions can be controlled via two displays in a blackpanel look. The upper display is integrated almost invisibly into the dashboard. The choice of colors, upholstery materials, inlays and interior lighting fit perfectly into the futuristic lounge atmosphere.

Dynamic photo, Colour: Ara blue 
Dynamic photo, Colour: Ara blue 
Dynamic photo, Colour: Ara blue 
Static photo, Colour: Ara blue 
Static photo, Colour: Ara blue 
Static photo, Colour: Ara blue 
Dynamic photo, Colour: Ara blue 
Dynamic photo, Colour: Ara blue 
Dynamic photo, Colour: Ara blue 
Static photo, Colour: Ara blue, Florett silver 
Dynamic photo, Colour: Florett silver 
Dynamic photo, Colour: Florett silver 
Dynamic photo, Colour: Florett silver 
Dynamic photo, Colour: Florett silver 
Static photo, Colour: Florett silver 
Dynamic photo, Colour: Florett silver 
Dynamic photo, Colour: Florett silver 
Dynamic photo, Colour: Suzuka grey 
Dynamic photo, Colour: Suzuka grey 
Dynamic photo, Colour: Suzuka grey 
Dynamic photo, Colour: Suzuka grey 
Dynamic photo, Colour: Suzuka grey 
Dynamic photo, Colour: Suzuka grey 
Dynamic photo, Colour: Suzuka grey 
Static photo, Colour: Suzuka grey 
Static photo, Colour: Suzuka grey 
Static photo, Colour: Suzuka grey 
Static photo, Colour: Suzuka grey 
Static photo, Colour: Suzuka grey 
Static photo, Colour: Suzuka grey 
Dynamic photo, Colour: Suzuka grey 
Dynamic photo, Colour: Triton blue 
Dynamic photo, Colour: Triton blue 
Static photo, Colour: Triton blue 
Static photo, Colour: Triton blue 
Static photo, Colour: Triton blue 
Static photo, Colour: Triton blue 
Interior 
Interior 
Dynamic photo, Colour: Triton blue 
Drivetrain 
Sensor areas for environment observation 
Structure 
Exterior design 
Cockpit 
fully digital operating concept 
lightning design 
adaptive air suspension 
Drivetrain V6 TFSI 
Mild hybrid 48 volt drivetrain 
Mild hybrid 48 volt drivetrain 
Mild hybrid 48 volt drivetrain – Energy flow during freewheeling – supply of energy to the 12 volt system 
Mild hybrid 48 volt drivetrain – Energy flow during recuperation with engine attached 
Mild hybrid 48 volt drivetrain – Energy flow during comfort start / stop 
Mild hybrid 48 volt drivetrain – electric oil pump in the eight speed tiptronic transmission 
Bang & Olufsen 3D Advanced Sound System 
Bang & Olufsen 3D Premium Sound System 
Passive safety 
Head-up Display 
Air quality package 
System components Audi drive select 
Cabling 
Sensor areas for environment observation 
Topology of the sensors and cameras 
Five link front suspension with adaptive air suspension 
Five link rear suspension 
Five link rear suspension with adaptive air suspension 
Electromechanical rear axle steering 
Suspension with adaptive air suspension 
Suspension with controlled damping 
adaptive air suspension 
Suspension with controlled damping 
Electronic chassis controller 
Dynamic all-wheel steering – system overview 
Five link front suspension 
Aerodynamic 
Aerodynamik features of the 3.0 TFSI 
Structure with hang on parts 
Structure 
Structure 
Hot-formed steels in the body structure 
Body structure 
HD matrix LED headlight – predicted dimming 
HD matrix LED headlight – predicted cornering light 
HD matrix LED headlight – operating principle 
Laser light: cornering above 70 km/h 
Laser light: Straight ahead driving above 70 km/h 
Turning light 
V6 3.0 TFSI 
V6 3.0 TFSI 
V6 3.0 TDI 
V6 3.0 TDI 
Belt alternator starter 
Static photo, Colour: Suzuka grey 
Dynamic photo, Colour: Ara blue 

Dashboard 
Dashboard 
Interior 
Flat-bottomed multi-function steering wheel 
Dimensions 
10.1-inch touchscreen display 
Audi A7 Sportback 
Interior 
Laser spot 
LED rear lights 
LED headlight 
HD Matrix LED headlight 
HD Matrix LED headlight with Audi laser light 
HD Matrix LED headlight with Audi laser light 
Multifunction steering wheel 
Design sketch 
Design sketch 
Design sketch 
Design sketch 
Design sketch 
Design sketch 
Design sketch 
Design sketch 
Static photo Colour: Ara Blue 
Static photo Colour: Ara Blue 
Static photo Colour: Ara Blue 

Static photo Colour: Ara Blue 
Static photo Colour: Ara Blue 

Dynamic photo Colour: Ara Blue 

Static photo Colour: Florett Silver 
Static photo Colour: Florett Silver 
Static photo Colour: Florett Silver 
Static photo Colour: Florett Silver 
Static photo Colour: Florett Silver 
Static photo Colour: Florett Silver 
Static photo Colour: Florett Silver 
Static photo Colour: Florett Silver 
Static photo Colour: Florett Silver 
Static photo Colour: Florett Silver 
Static photo Colour: Florett Silver 
Static photo Colour: Florett Silver 

Static photo Colour: Florett Silver 
Dynamic photo Colour: Florett Silver 


Interior 

Audi Design Building, Workshop 2017, Exponate 
Audi Design Building, Workshop 2017, Exponate 
The new Audi Design Center 
The new Audi Design Center 
Marc Lichte, Head of Design, AUDI AG 
Marc Lichte, Head of Design, AUDI AG 
Marc Lichte, Head of Design, AUDI AG
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