UMW Toyota Motor has announced that it has sold 95,861 vehicles in 2015 despite the challenging times with market uncertainties due to the effect of Goods and Services Tax (GST) implementation and also slowdown of economy due to the negative fluctuation of ringgit. The company’s two brands, Toyota and Lexus have sold 93,760 and 2,101 units respectively.
Amidst the tough market situation, Toyota managed to sell close to 34,000 units of the Vios while other popular models that contributed towards the positive sales record are Hilux double cab and Corolla Altis with 24,000 and 8,000 units sold respectively. In addition, the Camry Hybrid, the company’s first locally assembled hybrid also received overwhelming response from customers with over 5,000 units sold last year.
With the luxury segment seeming to have good sales momentum, Lexus Malaysia posted record sales in 2015 with 2,101 units sold. This mainly contributed by its very popular premium compact SUV, the Lexus NX which was launched early of the year. Over 1,100 units of Lexus NX were sold representing more than 50% of total Lexus sales. Other Lexus models contributed to the number were the Lexus ES range and the recently launched all-new Lexus RX model. Lexus Malaysia also has lifted up its position to No. 3 in the luxury segment in Malaysia.
According to Mr. Akio Takeyama, Deputy Chairman of UMW Toyota Motor, “This past year has been an exciting year for UMW Toyota Motor, amidst the soft market environment. We rolled out new and strong reinforcement of sales and marketing initiatives which involved many activities to excite the market. Additionally, the new introduction of our first local assembly Hybrid vehicle – Camry Hybrid has also sparked excitement to our customers.”
“The newly launched Lexus models, especially the Lexus NX, Lexus ES and the all-new Lexus RX has given a boost to Lexus position in the Luxury vehicle segment. We would like to thank all our customers for their loyalty and support towards Toyota and Lexus brand and its products,” he added.
“Moving forward, UMW Toyota Motor is being a little cautious by looking at the current sales trend, but remains positive with our target for 2016. This is due to the full year sales of models being launched last year and also new model that are in the pipeline for launch this year. We will continue to bring exciting product and many interesting activities throughout the year for our customers,” said Datuk Ismet Suki, President of UMW Toyota Motor.
