Bentley has just introduced a new app called the Inspirator that monitors the users’ facial expressions and reactions and interprets them in order to configure the perfect Bentley for them.
Utilizing any iOS device’s camera function, the application’s facial and emotion recognition software measures and analyses the viewer’s emotion based on nuanced facial expressions. 34 facial landmarks are identified at 15 frames per second, as the viewer reacts to stimulating film content.
According to Bentley, accurate emotion metrics algorithms are built using the world’s largest emotion data repository – 3.4 million faces have been analysed in 75 countries amounting to more than 12 billion emotion data points.
The viewer’s reactions dictate a unique film narrative; the film changes according to what the user responds to most positively, but also deciphers their preferences, creating a unique configuration revealed at the end of the film.
The resultant configuration forms a starting point in the personalisation process, which users can then develop further via the myriad bespoke options offered.
There will also be a guide that supports the user during their journey through the configuration process. As the guide prompts the user to consider what kind of features and finishes best suit their lifestyle and preferences, evocative images representative of these flash across the screen.
The Inspirator is currently available for the Bentayga only, and is available for download from the Apple App Store.
You can watch the video below on how it works!
https://www.youtube.com/watch?v=sNQglX_6tSA
