After 100 days, the Kenny Rogers ROASTERS’ (KRR) ROASTERS Frenzy campaign ended spectacularly as one winner walked home with a brand new Mazda2 SkyActiv! The ROASTERS Frenzy was held in conjunction with KRR opening their 100th outlet in the country.
Mohammad Fadhli bin Yaakub, aged 32, walked home with a brand new Mazda2 Skyactiv after beating 4 other finalists in the Grand Final showdown. Apart from the car, he also won one (1) Berjaya Hotels & Resorts stay for his family.
He said, “I did not expect to win the ultimate prize today as I was the last to obtain the ticket to the final round and this caused me to lose the opportunity to pick a key of my choice. When I attempted to unlock the car, emotions were running all over and it was indeed a huge surprise when I heard the alarm of the car!”
Dato’ Francis Lee, Group Executive Director of Berjaya ROASTERS (M) Sdn Bhd said, “At Kenny Rogers ROASTERS, we appreciate the continuous support from our guests and the recent opening of our 100th KRR restaurant at IOI City Mall is a testament to how much we have grown over the past 20 years. This indeed calls for a celebration and how else to reward our guests than to organize a fun and interactive activity through our mobile game app.”
Participants were required to submit as many entries as they could to stand a higher chance to get chosen as a finalist. A finalist was chosen every 10 days in random, and they were invited to compete against each other in the Grand Final showdown.
Dato’ Francis Lee added, “We are extremely pleased with the reception of the campaign as guests from all walks and ages took part in the 100-day long campaign, just to stay in the running to win attractive prizes which included daily rewards, tech gadgets as well as holiday stays. This clearly encapsulates the success we have achieved in building a close relationship with all our guests, being more than just a restaurant they head to, but a brand that they connect with on a personal level.”
More than RM100,000 worth of prizes have been given away, which includes two Berjaya Hotels & Resorts stays worth RM6,000, two Samsung Galaxy Note 4, two iPad Air, two Canon Cameras and Selphy Printers, two Klipsch Gallery AirPlay Speakers as well as instant daily prizes.
