At the 2015 Consumer Electronics Show, Ford highlighted SYNC 3, the company’s new communications and entertainment system that is faster, more intuitive and easier to use with enhanced response to driver commands compared to its previous SNYC powered by Microsoft.
The Sync 3 is a new platform running on BlackBerry QNX-based software that’s a total departure from the work Ford and Microsoft had done together previously. SYNC 3 has more conversational speech recognition technology, a more smartphone-like touch screen and easy-to-read graphics. This will help millions of drivers connect with their lives and control their smartphone while on the road.
The next-generation system builds on the capability of SYNC technology already in more than 10 million vehicles on the road globally. SYNC 3 will begin arriving on new Ford vehicles this year.
“Ford is delivering an easier way for customers to stay connected,” said Raj Nair, Ford chief technical officer and group vice president, Global Product Development. “SYNC 3 is another step forward in delivering connectivity features customers most want, and they tell us this kind of technology is an important part of their decision to buy our vehicles.”
