Bentley recently announces its 2014 sales figures. In summary, 11,020 cars were delivered, a 9% growth on the 2013 figure of 10,120 cars. The significant sales increase is due to the launch of new models like the Continental GT V8 S and GT Speed coupe and convertible, as well as the Flying Spur V8.
Bentley’s number 1 market throughout 2014 was the Americas, closing the year delivering 3,186 cars, up from the 2013 number of 3,140. This accounted for 29% of total global deliveries.
China remained the 2nd biggest Bentley market, with 2,670 cars delivered in total over the year, against the previous year of 2,191 cars.
In Europe, deliveries were up by 4%, with 1,539 cars delivered to customers. Bentley’s home market, the UK, continued to perform strongly, delivering 1,387 cars, up from 1,381 cars in 2013. Overall, this means that 87% of Bentley’s cars exported from England to customers around the world.
Bentley’s growing presence in the Middle East and Asia Pacific resulted in deliveries hitting a record high in both markets.
Performance was strengthened in the Middle East by Bentley’s flagship model, the Mulsanne, with total deliveries increasing by 7%, 1,263 cars, on 2013’s figure of 1,185 cars.
In Asia Pacific, deliveries rose by 48% on the previous year, with 669 cars delivered in 2014, against 452 cars in 2013, driven by success of the two-door Continental GT model line. Finally, Japan saw growth of 5%, delivering 306 cars against a total of 291 cars in 2013.
