Community, CSR, News

ETCM launches 2014 Nissan Safety Campaign

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Edaran Tan Chong Motor (ETCM) has recently launched The Nissan Safety Campaign at LEGOLAND Malaysia Resort with the objective of raising awareness and to enhance the essential road safety skills knowledge for both adults and children.

This year, Nissan Safety Campaign presents three programmes – Road Survival Workshop, The Ride Way – Children Road Safety Workshop and Safety Driving Programme. With the theme “Happiness in Motion” embodied across the concept of the Nissan Grand Livina, it reminds us that happiness is best when shared with your loved ones. Hence, ETCM captures the moment where “Happiness is Safety First” with its latest Nissan Safety Campaign.

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Dato’ David Chen, Executive Director of ETCM in his address to the participants, “ETCM is delighted to be holding the Nissan Safety Campaign again. The safety of our customers and their families are very important to us. We hope to share and communicate key road safety messages to prevent road accidents and to help save lives if accidents do occur.”

The Road Survival Workshop organised by ETCM and conducted by Captain K.Balasupramaniam, Founder of Road Safety Marshal Club, aim to provide valuable tips and advice on road safety. It focuses on educating the participants on how to handle life-threatening situations based on the real-life incidents of road accidents, so as to better prepare drivers when facing such situations.

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Accordingly, the ‘The Ride Way- Children Road Safety Workshop’ was held at the Nissan Driving School in LEGOLAND Malaysia focuses on educating young children about road safety awareness by teaching them traffic rules – to respect and obey them – and also to observe the traffic around them to avoid accidents.

In the month of June, this workshop will be roving around Klang Valley at pre-schools and private education centres. The venues for each of the workshops have been tentatively set up as follows:

ETCM

Members of the public can obtain more updates and details about the Nissan Safety Campaign at the Nissan website here  and all programmes of Nissan Safety Campaign are subject to a ‘first-come-first-serve’ basis. Nissan owners who wish to attend may contact ETCM’s Customer Relations Department at +603-4047 8788 or send an email request to crd@tanchong.com.my.