Ever heard of a “good problem”? Well, that’s exactly what Suzuki is dealing with right now in Japan! The launch of the Suzuki Jimny 5-Door has sent demand through the roof—so much so that Suzuki had to hit the brakes on new orders. Yep, you read that right.
An Overwhelming Response
Unveiled as the Suzuki Jimny Nomade, this rugged little off-roader instantly captured the hearts (and wallets) of Japanese car enthusiasts. Just four days after its big reveal, Suzuki was swamped with over 50,000 orders—way beyond their expectations!
Initially planning to ship just 1,200 units to Japan, the automaker was left scrambling to figure out how to meet this jaw-dropping demand.
Order Suspension & Delayed Plans
Faced with an impossible task, Suzuki made the tough call to temporarily suspend bookings. In an official statement, they expressed their gratitude to eager buyers but admitted they simply couldn’t handle the influx of orders at once.
And it’s not just new orders taking a hit—Suzuki has also cancelled a series of planned exhibition events for the Jimny 5-Door in Japan, opting instead to focus on fulfilling the massive backlog of pre-orders.
Why Is Japan Obsessed with the Jimny 5-Door? 🤩
It’s not hard to see why this car has become an instant sensation. Built exclusively at Suzuki’s Gurugram plant in India, the 5-Door version takes everything fans loved about the iconic 3-Door Jimny and adds more practicality without losing its legendary off-road capabilities.
Here’s a quick rundown of its dimensions:
- Length: 3,822 mm
- Wheelbase: 2,590 mm (an extra 340 mm over the 3-Door)
- Width & Height: 1,645 mm & 1,720 mm
- Ground Clearance: 210 mm
In short, it’s still compact, still aggressive, and still an absolute beast off the road. What’s not to love?
What’s Next for Suzuki?
First deliveries were originally set for April this year, but with this unexpected surge in demand, timelines could get a little shaky. So far, Suzuki hasn’t announced when they’ll resume taking new orders in Japan, leaving many hopeful buyers in suspense.
For now, the automaker has a challenging road ahead, juggling production capacity while keeping up with this overwhelming wave of demand. One thing’s for sure—the Jimny 5-Door has cemented itself as an absolute fan-favourite in Japan!
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