After an arduous tour around the world organised by Mazda, the one-millionth MX-5 is finally back in Japan at the company’s Hiroshima headquarters. The car travelled through countries such as the UK, Spain, Germany, Belgium, USA, Canada, Australia and New Zealand.
Throughout the tour, more than 10,000 MX-5 fans signed their names on the body of the car.
“Seeing so many signatures from all over the world really brought home the fact that people from different countries, cultures and generations have supported the MX-5 for more than a quarter of a century,” said Masashi Nakayama, Program Manager and Chief Designer of the fourth-generation MX-5. “We are forever grateful to these fans, and we will continue working to elevate this car, a symbol of Mazda’s dedication to driving pleasure, to the realm of high culture as we set our sights on the next milestone – 2 million units.”
The One-Millionth MX-5 will take part in the parade at the Hiroshima Flower Festival on May 3 and will be on display in the lobby of Mazda’s Hiroshima headquarters from May 8-12.
Mazda will continue promoting initiatives that value car culture and the history the brand has built together with its customers. It aims to enrich people’s lives through a variety of touchpoints and become a brand with which customers feel a strong emotional connection.
