Prima Pearl Auto Sdn Bhd (Prima Pearl Auto), an authorised dealer for UMW Toyota Motor Sdn Bhd (UMWT), has officially opened its new Toyota showroom which effectively replaces the previous one which is located nearby.
The new showroom was officiated by Mr. Akio Takeyama, Deputy Chairman of UMWT, Datuk Ismet Suki, President of UMWT, Mr. Ooi Choon Lim, Managing Director of Prima Pearl Auto, and Dato’ Zainul Abidin Che Din, Director of Prima Pearl Auto.
Prima Pearl Auto started with a showroom at Persiaran Mahsuri in Bayan Lepas and has been an authorized Toyota dealer in Penang for the past 10 years. They decided to improve their business operations and relocated it to a new showroom at the Arena Curve complex in Bayan Lepas, Penang. Prima Pearl also has an aftersales service centre in Sungai Ara Bayan Lepas, Penang. The updated showroom now covers six shoplots, and can display up to four Toyota models at any given time, which includes two delivery bays.
“We are always appreciative of the efforts by our authorised dealers to enhance their services, in order to provide the best sales and aftersales services to customers. As a long-time business partner with UMWT, Prima Pearl Auto’s investment also assures us that the company views its business as a long-term activity and will therefore keep growing it,” said Mr. Akio Takeyama, Deputy Chairman of UMW Toyota Motor Sdn. Bhd.
On commitment to provide Toyota customers with high quality sales and aftersales services, Datuk Ismet Suki, President of UMW Toyota Motor commented, “We are very pleased to see our dealers like Prima Pearl Auto, willing to put their commitment into serving our customers in the best way possible. Such commitment to the business is commendable and reflects the Toyota’s “Customer First” philosophy where priorities and value-added services are prepared for our customers’ convenience. Thus, winning the highest level of customer satisfaction in a popular survey recently was a testimony of such commitment”.
He also added, “The Arena Curve is surrounded by lifestyle buildings and fast becoming a popular place in Penang. Furthermore, the Bayan Lepas area has been growing with new housing areas and increased population. It is timely for Prima Pearl Auto to take a big step forward to invest into a new showroom and move to this commercial complex.”
UMW Toyota Motor has been putting in efforts to not only expanding its network throughout Malaysia but also encouraging its authorised dealers to upgrade their facilities, if not build new ones. The new enhanced showroom is also part of the extensive Toyota network of 97 sales and aftersales outlets throughout the nation, of which, 75 of them are a full-fledged 3S facilities.
Prima Pearl Auto Sdn Bhd’s new showroom is located at 72–1-33A, Arena Curve, Jalan Mahsuri, 11900 Bayan Lepas, Pulau Pinang while the service centre is at Lot 1099, MK 12, Jalan Dato Ismail Hashim, Sungai Ara, Bayan Lepas, 11900 Penang. For enquiries, please call 04-6119797 (Sales) or 04-6425689 (Service).
