For the 5th consecutive year, Toyota took home the Gold Award in the Automotive Category of the Putra Brand Awards 2016. It is also the 7th time that the brand has received an award since the prestigious event began in 2010.
“UMW Toyota Motor, which has represented the Toyota brand since 1982, is honoured to receive the Gold Award once again, for the 5th consecutive year. It is great encouragement for us to know that Toyota is the favourite automotive brand of Malaysians and we thank not only those who gave positive responses about Toyota but also all our customers nationwide,” said Datuk Ismet Suki, President of UMW Toyota Motor.
“Moving forward, we aim to please our customers even more with a greater variety of high-quality products to suit different needs and an ownership experience that will give them complete satisfaction,” he promised.
This year, there were 24 categories in the Putra Brand Awards which is the premier brand awards event in Malaysia. It is organized by the Association of Accredited Advertising Agents Malaysia (4As) and endorsed by Matrade with the support of the Branding Association of Malaysia, the Malaysian Advertisers Association and the Media Specialists Association.
Utilizing a robust consumer research methodology developed by partner Effective Measure, over 6,000 consumers were interviewed to determine Malaysia’s favourite brands within multiple categories, with each category being awarded a Gold, Silver and/or Bronze for the most preferred brands.
