Apollo Tyres, after setting up in Thailand and Indonesia, has announced the setting up of their new office in Malaysia. Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA region), Apollo Tyres Ltd inaugurated the company’s Malaysian office recently.
Following its setting up of its sales and distribution hub in Bangkok, Apollo Tyres have been busy expanding into the South East Asia market. The company is eyeing a bigger share in the Malaysian replacement tyre market, which sees an annual capacity of 580,000 truck and bus radials and 9.5 million passenger car tyres. Apollo Tyres is currently assembling a team of sales and service staff to service Malaysian customers.
Speaking on the inauguration of the Malaysian office, Satish Sharma, President, Asia Pacific, Middle East & Africa, Apollo Tyres Ltd said, “Over the past 2-3 years we have been making steady inroads into the Malaysian market as this is a pivotal market for our growth in the region. Our product range fits well with the Malaysian consumer requirements and with the support of our key distribution and retail partners in Malaysia, we have been able to penetrate most of the key replacement tyre market segments. Now that we have a foothold in Malaysia, we believe it is the perfect time to step up our focus in this market with the establishment of the Apollo Tyres’ Malaysian subsidiary.”
The company is keen to further establish the Apollo brand in Malaysia, which has more than 90% radialisation levels in the commercial vehicle segment. The company will target the commercial vehicle segment with its Apollo Endurance range of truck-bus radials. At the same time, Apollo’s passenger car segment is capable of servicing almost 90% of the Malaysian car tyre market, which is one of the largest in this region.
“The setting-up of this office, and a legal entity, in addition to accelerating our revenue growth in this market, will also bring us closer to the Malaysian customers and help us better meet their requirements across the entire spectrum of applications,” added Satish Sharma.
