Honda is encouraging safer driving habits through a new social media campaign called #PhoneDownEyesUp. Since distracted driving is a form of multitasking, Honda is launching a new social media video series demonstrating the difficulty and danger in trying to do two things at once.
The #PhoneDownEyesUp campaign features six 20-second videos that bring to life the simple premise of the campaign — if you can’t text and complete an easy task, you certainly can’t text and drive. Each video shares a similar concept, using relatable experiences to show people the difficulty of trying to text while participating in typical everyday activities such as cutting hair, gardening, making pancakes, pet sitting, vacuuming and working out. You can check out all the videos via the YouTube link below!
“Honda is deeply committed to enhancing the safety of everyone on the road, so it’s imperative that we encourage everyone to stay focused, and remind them about the dangers of texting and other potential distractions while behind the wheel,” said Susie Rossick, Assistant Vice President of Marketing at Honda.
“This campaign is intended to be both relatable and sharable content that will reach millennials and deliver an easy-to-understand message about the very human limitations we all have when it comes to driving while distracted,” she added.
https://www.youtube.com/watch?v=pgbIdnkzmHU
https://www.youtube.com/watch?v=1vLbjppiTSY
https://www.youtube.com/watch?v=0Jk1pqoEeBE
https://www.youtube.com/watch?v=LYkO9lEyjwI
https://www.youtube.com/watch?v=EkJOeeo6Qxk
https://www.youtube.com/watch?v=KAn315fbWUY
Source: Honda USA
