In the shadow of towering concrete pylons; among fields of cassava deep in the Thai jungle; powering through rutted mountain tracks; grille-deep at a 4×4 testing facility: Whatever the world brings, the new Ford Ranger is in its element.
Built Ford Tough, an online documentary series from Ford that captures a team of Ford engineers in the field, punishing the new Ranger in conditions that echo what customers may experience – only taken to the absolute extreme.
“We spent years engineering the new Ranger and it is designed to withstand conditions beyond what could be considered normal use,” said Ian Foston, global chief program engineer for the Ford Ranger. “For this documentary series, we decided to take those tests to the next level, and see just how well the Ranger holds up in some of the roughest conditions we could imagine.”
The documentary consist of 4 episodes where a film crew followed the engineers as they traveled across Thailand in search of the most grueling environments.
Ford Ranger is being tested under four key elements that define the pickup’s tough versatility: its load box, torque output, water-wading capability and engine cooling systems. That search led the team from an under-construction BTS Skytrain transit hub in Bangkok all the way to mountains along the northern border of Thailand, where the roads are rough and the jungle is unforgiving.
The first instalment of Built Ford Tough debuts on 4 April on Ford Malaysia Facebook Page. You can subscribe to their FB page to tune in!
