The year 2014 has proven to be a good start for Mercedes-Benz as the company recently announced an increase in sales by 15.4% since the beginning of the year. Worldwide, the company have delivered a total of 109,477 vehicles to customers which represents the best January on record.
“After the record year in 2013 we are starting into another year of growth with strong products. Especially the E- and S-Class, which are very well received by our customers, will ensure that we continue on our growth course”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales.
Growth was particularly strong in the Asian-Pacific region. In China including Hong Kong, Mercedes-Benz increased its car sales by 44.9% while in India by 54.0%. In the South Korean market, the premium manufacturer even posted an increase of 89.5%. Mercedes-Benz is also still the best-selling premium brand among imported cars in Japan where the brand recorded an increase in sales of 73.4% in January.
Among the brand’s model series the compact cars bearing the star continued their highly positive sales development. In January, the company sold 27,198 models of the A-, B- and CLA-Class (+32.1%). The compact car segment of Mercedes-Benz will be supplemented by the GLA compact SUV in spring 2014.
Mercedes-Benz also registered increasing demand for the models of the E-Class family: More than 20,000 vehicles of the sedan and estate models alone were sold in January, an increase by 32.0%. In particular the long-wheelbase version of the E-Class, which is produced in China for China, is especially popular.
The flagship of the brand, the S-Class sedan, sold 7,431 cars in January, representing an increase of 69.2% over the same month last year and a new sales record. The S-Class continued to be the world’s best-selling luxury sedan also at the start of the new year.
Mercedes-Benz bundles the brand’s coupes, cabriolets and roadsters under the name “dream cars”. In January 9,506 of these vehicles were delivered to customers. The SLK, the E-Class coupe and cabriolet and the CLS regularly top the lists of new-car registrations in their segments.
