Perodua recently hosts 120 underprivileged children from 3 homes to an exclusive screening of BoBoiBoy the Movie before it opens in cinemas nationwide on 3rd March 2016.
Perodua, who is the official car sponsor of the movie, is also partnering with Animonsta Studios Sdn Bhd (the creator and content developer for the cartoon) to spread good values targeted at children.
“We hope the children will have a good time watching the movie and at the same time learn about good values,” said Perodua President & CEO, Datuk (Dr) Aminar Rashid Salleh.
As part of the sponsorship programme, Perodua is loaning 4 Alza units to Animonsta’s for promotional activities over a period of 6 months (along with the vehicles’ maintenance costs) and in return, Animonsta will use the vehicles for all their promotional activities.
“We believe that there is nothing more powerful than knowledge and the best way to share that knowledge is through entertainment,” Aminar said.
The 120 children who attended the exclusive screening were between the ago of 7 and 16 years old. They are from Rumah Amal Limpahan Kasih, Persatuan Kebajikan Rumah Anak-anak Yatim Damai Kuang and Shepherd’s Centre Foundation.
In addition to the 120 underprivileged children, Perodua also sponsored 100 of its staff’s children to see the movie screening as well.
“This partnership is in-line with our Corporate Responsibility Pillars, which include empowering youth through education, safety, philanthropy, enabling communities and the environment,” Aminar said.
