Volvo is the first car maker to announce plans to integrate the popular Spotify music streaming service globally in its new cars, starting with the new Volvo XC90, S90 and V90 this spring.
The Swedish car maker has worked closely with Spotify to ensure a natural and familiar user interface in the car. The integration takes advantage of Spotify’s most appreciated features using the large real-estate of the tablet-like touch screen in the new XC90, S90 and V90 and does away with the need to use a smartphone for music streaming while on the road.
“Anyone that has used Spotify knows how great it is – you have access to your favourite music, all the time. We are very proud of our unique and custom-made interface for Spotify,” said Björn Annwall, Senior Vice President Marketing Sales and Service at Volvo Cars.
For those who are not familiar with Spotify, accessing the app will require a Premium subscription. A 30-day free trial period will be available for those new to the service. The app will be available for Volvo owners in all countries where Spotify is available, which include Malaysia as well.
“As before you can still play music from your Spotify smartphone app in your car, or you can use the in-car app, which will contain all of your favourite playlists, artists and albums. And with Spotify’s ability to deliver extremely high quality streaming it has never been a better time to get the most out of the Bowers & Wilkins sound system in our new XC90, S90 and V90,” concluded Björn Annwall.
Currently Spotify is also available to stream in Volvo cars via Bluetooth or through Apple CarPlay. However the native application in Volvo Cars’ Sensus user interface in the new XC90, S90 and V90 provides a much better experience and a search functionality that non-native applications cannot deliver.
Volvo’s integrated Spotify application includes the Spotify Connect functionality, which allows passengers to use their mobile devices as remote controls for the Spotify in-car app without the need to connect their devices to the car or drain their batteries.
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