Hyundai recently received international recognition for its vehicle design from the prestigious iF Design Awards jury. The all-new Elantra and Tucson won iF Design Award 2016 in “Product” discipline, under “Automobiles / Vehicles / Bikes” category.
The jury awarded the sought-after prize to Hyundai’s all-new Elantra and Tucson following a rigorous judging process, involving almost 5,000 entries from 53 countries
The Hyundai Elantra and Tucson winning prestigious iF Design Award further validate the company’s continuous strive for design and quality excellence, as Hyundai models were selected as Winner of iF Design Award for 3 consecutive years with Genesis awarded in 2014 and i20 in 2015.
The Elantra fully employs Hyundai’s characteristic design philosophy, which embraces the company’s ‘Modern Premium’ brand direction and is evident in the Elantra’s dynamic and refined form.
With class-defining interior and exterior, the Elantra features refined style elements reflecting Hyundai’s evolving design philosophy. This vision incorporates a dynamic precision in exterior design that complements Elantra’s comfortable, contemporary and sporty feel. The large hexagonal grille is paired with slim and sporty headlights for an energetic look, while its clean surfaces build on the active stance of the product.
iF Design Award recognizes the bold and distinctive design of the Tucson. Its bold and athletic presence has been achieved through refined, flowing surfaces, bold proportions, sharp lines and the brand’s signature hexagonal grille.
The front of Tucson is dominated by the hexagonal grille, which connects with the LED headlamps to create a distinctive identity. The A-pillar positioning and the directional shape of the wheel arches accentuate the car’s dynamic appearance, even at a standstill. Inside, new soft-touch, high-quality materials are introduced across the cabin surfaces, creating a refined cabin ambience. The new horizontal layout of the center console conveys the car’s elegance while increasing the feeling of roominess.
