UMW Toyota Motor is planning to sell a total of 87,000 units for 2016, which includes 85,000 units for Toyota and 2,000 units for Lexus. Furthermore, the company plans to introduce several new and improved models this year.
Speaking to the media during the UMW Toyota Motor media appreciation night, President of UMW Toyota Motor Datuk Ismet Suki mentioned that the all-new Toyota Hilux will be launched in the second quarter of the year.
Apart from the all-new Toyota Hilux, Datuk Ismet Suki also said that the all-new Toyota Vellfire and Toyota Alphard will be introduced in the third quarter of the year. He added that customers are recommended to purchase these vehicles from UMW Toyota Motor as they offer a comprehensive after-sales support of service and spare parts. Further more, these MPVs have gone through rigorous localization to allow them to meet fuel quality, weather climate condition as well as engine and suspension tuning. Grey imported vehicles are tuned to their specific countries and performance will differ.
Apart from those earlier mentioned new models, UMW Toyota Motor will be going back into motorsports at the end of the year, together with Toyota Gazoo Racing. They believe that motorsports is a good way to promote the Toyota brand.
Lastly, UMW Toyota Motor will introduce its new tagline, called “All About The Drive”. In due time, the company intends to make things even more exciting, which includes introducing new vehicle technologies and new safety features.
