Hyundai’s ‘A Message to Space’ ad campaign has recently won the ‘One Show Automobile Advertising of the Year Award’ in the Online Video Category by One Club and North American International Auto Show.
The award is one of the newest and well-known celebrations for creative advertisements and videos of which the award is given annually to winners in seven categories including Print & Outdoor, Broadcast Television, Online Video and more. The award ceremony was held during the North American International Auto Show 2016.
Since its launch on April 2015, the Hyundai Motor digital campaign ‘A Message to Space’ has been at the center of attention on social media around the world. The film reached over 70 million views on YouTube, and received more than 30 worldwide advertisement awards including the Cannes Lions, Clio awards and New York Festivals.
In addition, the video attracted major coverage on numerous TV channels around the world including the U.S. (ABC, NBC, Fox TV), Canada (CTV), Australia (Channel9), China (CCTV) and so forth. The campaign was also covered by globally high-profile print and online media including TIME, People and Forbes. Recently, the video was named as the top video of 2015 from Automotive News.
The campaign tells the story of how Hyundai Motor sent a message from a 13-year-old girl to her astronaut father. In the video, 11 Genesis cars write a huge message, covering about 5.55 km2, on the Delamar Dry Lake, Nevada in the U.S. – an image the girl’s father was able to capture from the International Space Station.
You can watch it on the YouTube link below!
