The class-defining new Ford Ranger received top scores from Malaysian and Thai judges at the inaugural 2015 ASEAN Car of the Year (ACOTY) awards held recently in Kuala Lumpur, Malaysia.
“We are extremely proud that the new Ford Ranger was named ‘Pick-up Truck of the Year’ in the inaugural ASEAN Car of the Year award ceremony. This achievement and honour really highlights Ranger’s ‘Built Ford Tough’ credentials and solidifies its position as the benchmark by which all other pickup trucks are judged,” said Mark Kaufman, president, Ford ASEAN.
“Leveraging our proud truck heritage and global expertise in the pick-up truck segment, we’ve designed Ranger to take on the extreme environments that customers can experience daily in the ASEAN region. From class-leading 800 mm water wading to exceptional payload capacity, Ranger really is Built Ford Tough.”
The inaugural 2015 ACOTY judging panel comprised motoring journalists from Thailand, Indonesia, and Malaysia as well as industry experts including insurers and third-party warranty service providers from across the ASEAN region.
For a vehicle to be eligible for the country level awards, the judging panel of each country nominated vehicles that were officially available for sale in their respective countries. Upon tabulation from the ACOTY committee, the three most nominated cars in each category formed the finalists for each country’s twenty two categories.
To provide a holistic evaluation of each vehicle, an industry-first scoring mechanism that combines the scores from the judging panel, industry experts, as well as customers to cover the full scope of vehicle ownership, was employed. This was created to reflect a vehicle’s strengths and weaknesses in terms of reliability rating, depreciation ratio, as well as ownership experience.
The new Ranger was rated highest by judges from Malaysia and Thailand, making it ‘Pick-up Truck of the Year’ in the Malaysia and Thailand categories.
“The new Ranger offers more power than any other pickup in Malaysia. It’s also the only pickup to feature a range of new safe and smart technologies, and raises the level of refinement in the segment,” added David Westerman, managing director, Malaysia and Asia Pacific Emerging Markets, Ford Motor Company.
The award marks the third accolade for Ranger in recent months. As well as the top of the line Ranger Wildtrak winning ‘Pick-up Truck of the Year’ at the New Straits Times-Maybank Car of the Year (COTY) 2015, Ranger was recently awarded a maximum five-star safety rating by the ASEAN New Car Assessment Program (ASEAN NCAP), with a total Adult Occupant Protection (AOP) score of 15.45/16 points – the highest of any pickup truck in Malaysia.
Read our review of the Ford Ranger 3.2 Wildtrak here!