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Audi Malaysia appoints Goh Brothers as an official Audi dealer in Ipoh

Audi will develop the battery for a purely electrically powered sport utility vehicle on the basis of powerful cell modules from the South Korean suppliers LG Chem and Samsung SDI. The two Audi partners plan to invest in the cell technology in Europe and will supply the Ingolstadt-based car producer from their European plants. The new technology will give drivers of the Audi sport utility vehicle a range of more than 500 kilometers.

Audi Malaysia has announced the appointment of Goh Brothers as the newest authorised dealer for the Audi brand in Malaysia, with operations commencing in this month from a temporary Audi Ipoh sales facility in Ipoh Garden and aftersales services available at a separate location along Jalan Kuala Kangsar.

According to Audi Malaysia, this interim arrangement will precede the construction of a state-of-the-art 3S centre along Jalan Kuala Kangsar that will begin operations in early 2017.

Immo Buschmann (picture below), Managing Director of Audi Malaysia said, “We at Audi Malaysia are very happy to have the Goh Brothers on board as an official dealer and I look forward to working closely with them to build Audi’s presence amongst the aspirational motorists of Ipoh. We at Audi Malaysia have had a year of consolidation in 2015, and now as 2016 is just around the corner, we are ramping up our operations to ensure that we have the capacity for a qualitative and quantitative expansion of our sales and aftersales offerings.”

Immo Buschmann, Managing Director of Audi Malaysia

Goh Kian Sin, Executive Chairman of Goh Brothers commented, “Audi is a premium automotive brand that is synonymous with performance, prestige and sophistication, so we are very excited that this partnership has come to fruition and are also honoured to be a part of the Audi Malaysia family. With Audi Malaysia’s commitment to excellence in the region and Goh Brother’s experience in the area of automotive retail and customer engagement, we are confident that our partnership will be a successful and mutually beneficial one for many years to come.”

As the 6th official Audi sales outlet in Malaysia and the first from Goh Brothers, the upcoming Audi Ipoh 3S centre will be a landmark location, greeting motorists entering Ipoh from the NKVE. Once completed, Audi Ipoh will occupy a land area of approximately 57,000 sq.ft., featuring a showroom floor with display capacity ofup to 10 cars, 8 service bays, a premium reception area and lounge where Audi owners and potential customers alike will be greeted in stylish luxury.

Substantial investment will also go towards ensuring that the service centre is fully equipped with the latest equipment and tools, as well as the necessary technical training for staff in order to guarantee customer satisfaction through top notch service.