ETCM and Air Asia BIG form long-term collaboration

Edaran Tan Chong Motor Sdn Bhd recently announced a collaboration with Air Asia BIG, the coalition loyalty programme of Asia’s leading low-cost airline AirAsia.

The announcement was made today by ETCM Executive Director, Dato’ Dr Ang Bon Beng (picture below) during the prize presentation ceremony of ETCM’s Millionaire Drive Campaign, held at Paradigm Mall.

According to Dato’ Dr Ang, the collaboration marks a milestone for ETCM. “We are proud to partner with AirAsia BIG. Similarly to Tan Chong, AirAsia is a true Malaysian icon – a homegrown company that has grown tenfold to become the force that it is now. We have exciting plans in the works to continue working together well into next year, and we look forward to a strong alliance that will benefit both parties and our customers.”

“Partnering Edaran Tan Chong Motor is a meaningful way for AirAsia BIG to make possible for holiday goers to travel to their favourite holiday destinations. Customers don’t just get to enjoy an adventurous drive on the road with their Nissan vehicles, but also the rewarding experience of travelling by air for free with their BIG Points. Being an AirAsia BIG Member also opens doors to exclusive priority access for AirAsia flight sales, and free AirAsia flight redemptions to over 100 destinations from as low as 500 BIG Points,” said Alice Goh, CEO of AirAsia BIG.

During the ceremony, ETCM together with Air Asia BIG presented the Grand Prize of 300,000 BIG Points to the winner of the October campaign, Che Zainun Tun Binti Mohammed (picture below, middle to the right). Che Zainun had bought bought a Nissan Almera 1.5E AT at ETCM’s Kota Bharu branch. The BIG Points won by Che Zainun will enable her to enjoy the equivalent to 5 return flights to Tokyo, Sydney, Beijing, Seoul or numerous local destinations.

14 Consolation Prize winners also walked away with 50,000 BIG Points each, which can take them to numerous local destinations or to 2 return flights to Siem Reap, Yangon, Bangkok or Chiang Mai.

“The Millionaire Drive Campaign in October was a resounding success, and we would like to thank our customers for their support. ETCM’s philosophy has always been putting our customers first and we strive to make every customer’s experience when purchasing a Nissan car worthwhile. For that, I am pleased to announce that we have decided to continue the Campaign for November, and will also hold it in the month of December to offer more Malaysians the chance to drive home a Nissan and fly like a millionaire. Our customers are important to us, and we want to be able to give them holiday experiences and memories of a lifetime,” added Dato’ Dr Ang.

Similarly to the October campaign, 15 customers who purchase and register their Nissan cars in the months of November and December will be in the running to win from a total of 1,000,000 BIG Points each month.