Porsche 911 Targa Set to Debut at NAIAS

Porsche Logo

Richard Hammond must be thinking about the new Porsche 911 with a big smile on his face. It is no surprise as time and time he has shown his love for the 911 with witty comments such as whenever you walk into a Porsche showroom, the only car you need to buy is the 911 and the only option available is the colour of the car. That brings us back to Porsche as they are indeed

Dr. Ing. h.c. F. Porsche AG is kicking off 2014 with a spectacular world premiere by using the North American International Auto Show (NAIAS) as a platform to showcase the Porsche 911 Targa (1). The sports car combines the design of a Porsche original with innovative technical solutions to create a modern classic. The Porsche 911 Targa is making its debut in Detroit at the press conference on January 13 at 11:45 (January 14 at 00:45, Kuala Lumpur) at the Porsche stand in Wayne Hall 1. The conference will be broadcast live online ( and via satellite.

A unique design and sophisticated equipment are also a key feature of a second world premiere to be revealed by Porsche in Detroit: the Cayenne Platinum Edition (2). The special series exclusively comprises the conventional Cayenne models with six-cylinder engines and offers popular equipment options as standard. The series is also distinguished by numerous detailed paint finishes in Platinum Silver Metallic and other features.

In the USA, Porsche is continuing on its path to success with the introduction of new models. The USA remains the largest market for the company, and 2013 saw Porsche sell more than 40,000 units in the region for the first time: Porsche delivered a grand total of 42,323 vehicles to customers in the USA last year (an increase of 21 % on 2012). Porsche sold more than 10,000 iconic 911 sports cars in total, representing an increase of 22 % on 2012. The successful Cayenne model range also maintained its popularity in the USA in 2013: With 18,507 units sold, the SUV also achieved an increase of 19 %.

(1) Urban fuel consumption 13.9 – 11.8 litres/100 km; extra-urban fuel consumption 7.7 – 6.9 litres/100 km; combined fuel consumption 10.0 – 8.7 litres/100 km; CO2 emissions 237 – 204 g/km; efficiency class: G, F**

(2) Urban fuel consumption 13.2 – 8.4 l/100 km; extra-urban fuel consumption 8.0 – 6.5 l/100 km; combined fuel consumption 9.9 – 7.2 l/100 km; CO2 emissions 236 – 189 g/km; efficiency class: E, C**