Caltex, the retail brand of Chevron Malaysia Limited recently won the Silver award for the “Automotive-Fuel & Lubricants” category at the Putra Brand Awards 2015. Under the same category, Caltex had won the Bronze award twice – the first in 2011 and the second in 2014.
“We are honoured once again. Living up to the tagline “Enjoy the Journey”, we strive to find ways to make the journey of our loyal customers more enjoyable. The award won reflects the choice of Malaysian consumers who support and acknowledge our brand as an integral part of their daily lives. We are thankful to receive continuous support from our loyal customers as and will continue to work hard to meet their expectations,” commented Shahid Ahmed, Country Chairman, Chevron Malaysia Limited.
Chevron is one of the world’s leading integrated energy companies that is built on the foundation of its people and their commitment to excellence. With more than 420 Caltex service stations available in Peninsular Malaysia, Chevron through its retail brand, Caltex has been offering Malaysians the best there is to offer in terms of high quality products and services for close to 80 years.
“Our businesses work in concert to provide Malaysians the energy that drives human progress. Chevron also plays an active role in local communities where we focus on social investment initiatives for education, training and skills development. We explore ways to learn how touse our global resources, determination and ingenuity to meet today’s complex challenges,” added Ahmed.
“2015 has been a challenging year for the petroleum marketing industry. Competition is fierce but I am happy to say that Chevron and our brand Caltex has held its own with our quality product offerings, coupled with our engaging customer initiatives that hasmet with a good response from consumers,”said Uzma Nawawi, Brand Coordinator, Malaysia & Cambodia.
For the awards this year, Effective Measure – a private digital audience measurement, research and data analytics company, partnered up with the Putra Brand Awards 2015 to ensure consumers have a better understanding of the different brands in the market. The winners were chosen based on surveys from consumers’ response to an online questionnaire with a respondent base of at least 6,000 across the different categories and is based on anonymity.
The awards, which is in its 6th year, recognises brand building as a fundamental business investment as measured by consumer preference. Itis also the only brand awards in the country endorsed by MATRADE and by the Branding Association of Malaysia (BAM), the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA).
