Honda Malaysia has introduced a new colour called Dark Ruby Red Pearl for the City, which effectively replaces the Brilliant Sporty Blue Metallic.
The Dark Ruby Red Pearl was introduced after Honda Malaysia did a thorough market research that showed majority of Honda buyers chose the colour red as their preferred colour for the new City. With the introduction of this new colour, Honda Malaysia is expecting the City’s popularity to increase among young executives.
A total of 55,587 units of the City has been sold since its introduction in March 2014. The City has contributed 41% to Honda Malaysia’s total sales for the first half of 2015, which kept it in the top position of its segment.
The new colour will complement the other four colours of the City, namely Taffeta White, Modern Steel Metallic, Alabaster Silver Metallic and Crystal Black Pearl. Customers can check out the new colour at Honda showrooms nationwide.
Honda Malaysia is optimistic that the new colour will be well accepted by Malaysians, and targets to sell 300 units of the City in Dark Ruby Red Pearl.
