Continental Tyres PJ has became the first tyre company involved with the wildlife sponsorship programme by sponsoring a horse from the National Zoo. The horse is Continental’s identity and trademark.
They have take this step as a pledge to the wildlife and environment conservation. Continental PJ has planned an array of activities post the press conference too which, according to them, will be a year long effort in creating awareness in the eyes of the general public.
Plant Manager of Continental PJ Patrick Haarmann said, “As much as we emphasize on technology advancements, our organization which is renowned for German engineering has been very much emphasizing on community services too, as community and environment are the contributing factors for the operations of the organization locally and globally.”
“Therefore, today, we are proud to announce that we are sponsoring an animal from the Zoo Negara as part of our CSR activity. The horse is a trademark of Continental and it represents our identity with its characteristics such as speed and agility,” he added.
The signing ceremony was witnessed by the head of HR, Ahmad Kamal Samsuddin and the Head of Marketing, Cameron Wilson.
