BMW Group Malaysia opens new BMW dealership in Kelantan

BMW Group Malaysia has just opened the doors to Raza Premium Auto, their latest BMW dealership in the country.

Situated in the north-eastern part of Peninsular Malaysia, the new BMW dealership is set to provide the full BMW Group 4S service (Sales, Service, System, and Spare-parts) to customers in the area.

Welcoming Raza Premium Auto to BMW Group Malaysia’s network of dealerships, Alan Harris, Managing Director and CEO of BMW Group Malaysia said, “Being the leading premium automaker globally and locally here in Malaysia is much more than just selling and delivering cars. Instead, being committed to introducing new and relevant technologies as well as being responsible to our customers should also be a main priority. Having these values should also be a criteria of being premium.”

Harris added that BMW’s full-fledged 4S dealerships are a critical touch point to the premium experience that the BMW brand promises and that the opening of Raza Premium Auto in Kelantan is a testament to the premium automaker’s belief in sharing that experience across the country.

Occupying a total built-up space of 7,800 square feet, Raza Premium Auto is able to offer the full BMW 4S offering to its customers in the state. The new facility representing the BMW Group features the latest standards, furniture and offering for retail dealerships, complete with the capacity of displaying up to 3 vehicles for showroom, 2 to 3 vehicles for test-drive, 4 service bays for cars, a customer lounge area, Isetta Bar, meeting rooms and discussion rooms.

Raza Premium Auto BMW 4S is located at Lot 493 & 183, Jalan Kuala Krai, Seksyen 20, 15050 Kota Bharu, Kelantan. For further information, customers can call BMW Voice at 1 800 88 3000, Raza Premium Auto at +609-744 5333 or visit www.bmw.com.my.