Forget “Zoom Zoom Zoom’, its now “Driving Matters”. I guess each and every tagline has an expiration date to it. As cultures changes and technology advances, yesterdays taglines may not necessarily be relevant in today’s world.
That’s why Mazda North America has launched an all new advertising campaign called “Driving Matters”. Check out the video below.
https://www.youtube.com/watch?v=t5UjmHOl4pU
“Through the Driving Matters campaign, consumers will get a glimpse at why driving matters so much to Mazda and why we obsess over every detail in designing our cars,” said Russell Wager, vice president of marketing, MNAO. “Whether it’s for safety purposes or for maintaining our ‘fun to drive’ nature, it all comes down to the fact that driving matters to our customers and it matters to us.”
Mazda’s all-new Driving Matters campaign will showcase various aspects of what makes the driving experience so important. Through Mazda’s advance technologies and design, the campaign will dive into the importance of vehicle safety, good-looks, fuel efficiency and the fun-to- drive personality of Mazda cars. The engineering and design that goes behind each car in Mazda’s lineup epitomises the enhancement driving has on a person’s life.
