Perodua has opened its first flagship one-stop 3S (Sales, Service and Spare parts) centre in Section 19, Petaling Jaya as part of its customer satisfaction transformation initiative, which began in 2011.
The new flagship 3S centre, which is called Perodua Sentral, is a new benchmark for Perodua as it focuses on seamless sales and after sales operations for the convenience of its customers. According to the local carmaker, the 3S centre will be a ‘game changer’ as they continue to strengthen their brand and position in the domestic market while increasing their visibility in the regional footprint.
“Perodua Sentral is a new beginning, a new transformation for Perodua as we work to delight our customers on a personal level from the very moment he or she enters our gates,” Perodua President & CEO, Datuk Aminar Rashid Salleh said.
“This facility will also have Perodua’s very own café within the showroom, which will feature a signature dish for anyone who wishes to stop by and visit us,” he added.
The flagship 3S centre, which costs almost RM40 million to build, has 2 basement parking levels (184 parking bays), a sales showroom, 37 service bays, 2 floors for sales and after sales operations and 1 floor for events.
Aminar said that Perodua is now working to replicate this 3S flagship in selected regions nationwide to ensure that the new level of customer service is incorporated in all the processes and customer touch points.
The Perodua Sentral is strategically located at Lot 11 & 12, Jalan 19/1, Seksyen 19, 46300 Petaling Jaya, Selangor. For more info about the new 3S centre, click here.
