Ford Malaysia recently teamed-up with Tropfest South East Asia, the world’s largest short film festival to create The Projector Man campaign. This so called ‘projector man’ is armed with a battery backpack and projector mounted on his head, and screens short films in public places across Kuala Lumpur and Penang.
Two Ford EcoSport compact urban SUVs served as the official vehicles for the projector man and his crew as they stormed bus stops, bars, food stalls and taxi stands. The projector man also invited people to visit a Ford showroom to test drive the EcoSport, for a chance to win an all-expense weekend in Penang to attend Tropfest.
Tropfest is an annual event to encourage budding filmmakers to express their talents and gain exposure through this innovative concept platform. The short film competition is open to all residents and citizens of the region from Brunei, Cambodia, East Timor, Indonesia, Laos, Myanmar, Singapore, Thailand, Philippines, Vietnam and Malaysia, regardless of their background or experience.
