Its getting to that time of the year where we get hit with loads of Superbowl advertisements. I am not an American football fan but I do love some of the creative adverts that get shown during the match.
The first one to catch my eye this time around is Mercedes-Benz’s new advert, and its part of a larger campaign which they have going #TheBigRace. Check out the video below.
https://www.youtube.com/watch?v=LQvdIGeUUvo
Mercedes-Benz writes this as a description about the video,
The storybook legend of two woodland creatures racing for forest dominance gets a fresh, modern spin thanks to a special guest appearance by the 2016 Mercedes-AMG GT S, the all-new high performance sports car built by Mercedes-AMG engineers to take on all challengers. It’s a fun, thrilling, action-packed tale featuring a hare, a tortoise and 503 horses. Visit http://www.BigRace.com to learn more about #TheBigRace between the Tortoise and the Hare, brought to you by Mercedes-Benz.
Personally, I wasn’t completely blown away nor do I find anything really creative about it.