Lotus is revealing an exciting new car at the Geneva International Motor Show in early March this year. The automaker remains coy on details but mentioned that “the product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package.”
Besides confirming a new model set for Geneva reveal, Lotus said that the demand for Lotus Cars in places like China and Japan continues to grow and market reports are quietly confident that the new model to be unveiled at Geneva will accelerate the sales volumes in the USA, Europe, Middle East and Asia by considerable margins.
Lotus also announced that overall sales are up by 54% in the past 9 months, an increase of 551 cars over the previous year, to a total of 1,565. The company has enlarged and strengthened its representation globally, with 25 new dealers enrolled across a number of territories in the past 9 months, with another 50 new dealers joining Lotus by the end of 2015.
Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, said, “Our sales growth and dealer expansion is performing to plan and demonstrates the confidence that our customers have in Lotus. The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”
